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By Adam Mellott · December 15, 2025 · Curated by George's Blog
Sponsored Brand vs. Sponsored Brand Video Analysis | CTR & Brand Store Page Views impact 👇 Long story short - SBV @ ToS is coming at a substantially higher-click, BUT is outperforming static SB in the way of CTR, CVR and overall brand store traffic by a wide margin!
Motion at ToS 👉 First place a shopper naturally focuses.
Clean, explanatory video 👉 Insights product interest & brand engagement
What are we learning through this gifting season? Something we generally already knew - Category positioning at ToS is THE most valuable placement for your brand, SBV @ ToS converts significantly higher than static SB at ToS or RoS, and SBV is responsible for substantially higher Store traffic than SB.
Pair AMC Audience integration into this mix, and you're hitting shoppers at all stages of the funnel with a highly-attractive, highly-engaging creative.
Notice how I haven't mentioned campaign-level ROAS? 😉
#amazonads #amazonadvertising #retailmedia #btrmedia