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By Mansour Norouzi · September 17, 2025 · Curated by George's Blog
This might be the first step toward a whole new level of coupon targeting.
Just spotted something new when setting up coupons. There’s now an Audience Type: Custom option
And inside it? A segment called Personalized customers, described as “customers selected based on personalized recommendations.”
Honestly, I’ve got no idea what this actually means yet. I looked around but couldn’t find more clarification from Amazon.
What do you think this is? Where do you see this going?
My hope: one day we’ll see Amazon Marketing Cloud audiences show up here. Imagine being able to drop a discount on any audience segment you build in AMC. That’d be a seriously powerful lever to increase AOV and ppush conversion rates higher.