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By Mansour Norouzi · September 15, 2025 · Curated by George's Blog
Amazon just dropped a gift inside your Ads Console
For a long time, many brands struggled to get into Amazon Marketing Cloud (AMC). You usually needed DSP access, using Agency partners or a special invite.
But here’s the good news → Amazon just added AMC directly inside your Advertising Console (under Measurement & Reporting).
✅ No DSP required
✅ No back-and-forth with reps
✅ Just log in and it’s there
If you haven’t got it yet, don’t worry—Amazon’s rolling it out slowly. You’ll see it in your account very soon.
I’ve posted a lot about AMC before, and I’ll keep sharing more, but the short version is: it’s one of the most powerful tools you have for understanding the customer journey, cross-campaign performance, and unlocking insights you can’t get anywhere else.
If you see it in your account → go explore. Have fun with it. Take advantage.