Did Amazon white-label the Solution Provider Portal from someone else? IT IS A M
By Mansour Norouzi · November 5, 2026 · Curated by George's Blog
Did Amazon white-label the Solution Provider Portal from someone else?
IT IS A MESS.
Honest question. Because it doesn't feel like an Amazon product. It feels like a mess.
Amazon says SPP is the future of agency access. We've run our full client base through it for sometime now.
Here's what we've hit:
❌ Permissions vanish. Team and admin access gets revoked, sometimes overnight. We re-added people three times in one week.
❌ You approve blind. The portal doesn't show what each service actually includes.
❌ New permissions show up unannounced. "Manage bids" appeared one day. No notice.
❌ It breaks the apps you connect. Some of our tool connections dropped. The app's support basically says "ask Amazon."
❌ Two doors, one confused client. We keep the old "add employee" route as a backup. Asking clients to complete both is painful. Here's the irony.
Amazon is steering everything toward SPP. I suspect agency status will be judged by the spend flowing through it.
So we're all in anyway.
Maybe SPP is the future. Right now it feels like a beta someone forgot to finish.
Amazon Ads Partners please get these fixed...
Anyone else fighting with it? Or is it just us?