Fall Prime Day is done. Here is what we saw across the US brands we manage. Reve
By Mansournorouzi · October 14, 2026 · Curated by George's Blog
Fall Prime Day is done. Here is what we saw across the US brands we manage.
Revenue grew 14% year over year for brands with us both years.
But the base grew 15.5%. Pre-event daily sales were already higher than a year ago. The event spike itself did not change: 1.78x a normal day, both years.
So the growth came from a bigger normal day, not a bigger event.
Two things stood out.
Organic did more of the work. Organic sales ran 88% above a normal day. Ad sales ran 51% above, down from 58% last year.
Bedding, home and apparel spiked hardest. Pet and grocery barely moved.
The PDF has the rest: every KPI against its 30-day average, 2026 against 2025, and the category breakdown.
How did yours go? Same, better, worse than last year?