If you’re running Amazon’s full-funnel campaigns, your software is giving you th
By Mansour Norouzi · November 14, 2026 · Curated by George's Blog
If you’re running Amazon’s full-funnel campaigns, your software is giving you the wrong numbers.
Your ad spend is wrong.
Your ad sales are wrong.
Your organic is wrong.
Your TACoS is wrong.
Here’s what we noticed.
Full-funnel spend and sales don’t come through the API.
So none of the tools record them. Not the bid tool. Not the profit tool. Not the dashboards.
Spend is missing. So TACoS looks lower than it really is.
Organic is off too. Tools don’t measure organic. They calculate it. Total revenue minus ad sales.
The full-funnel ad sales aren’t in there. So they land in organic.
Organic looks like it’s growing. It isn’t.
So check your account. Make sure you’re looking at the right numbers before you make any calls.
How well full funnel actually works is a different discussion. As of now, I’m not convinced. But that’s for another post.
Anyone else seen this in their tools?