I sold my house last week. It took 3 days. Then it got me thinking. Did I take t
By Max Sigurdson-Scott · October 10, 2026 · Curated by George's Blog
I sold my house last week. It took 3 days.
Then it got me thinking. Did I take the offer too fast?
Turns out two economists already went looking for the answer. They pulled almost 100,000 home sales from the Chicago suburbs and found the ones where the real estate agent was also the owner. When agents sold their own house, they played it differently than when they sold yours.
Amazon just launched its own version of that agent. It's called Full-Funnel Campaigns. You hand over the budget, the products and the creative, "and Amazon's AI handles the rest."
Monday I get into what those agents did with their own houses, and what it has to do with who's spending my ad money.
Full breakdown drops Monday.