Here's what really matters about Amazon's title change, and it's not what the de
By Max Sigurdson-Scott · July 5, 2026 · Curated by George's Blog
Here's what really matters about Amazon's title change, and it's not what the deadline posts are telling you.
On July 27 titles get cut from 200 characters to 75, and Amazon rewrites the ones you don't fix yourself. The advice everywhere is one line: shorten your titles before the deadline. That is the homework. It's not how things are going to change:
I spent this week on the part the checklists skip: why Amazon really did this, and what it changes about how you win here from now on. What I found is bigger than titles.
Full breakdown drops Monday.
Full breakdown drops Monday in the SFTB Newsletter.