Prime Day is just 2 days away (October 6–7)🚀 If you manage Amazon PPC, now is t
By Pratyay Amritt · October 5, 2026 · Curated by George's Blog
Prime Day is just 2 days away (October 6–7)🚀
If you manage Amazon PPC, now is the time to focus on execution:
- Scale the winners: Increase budgets on proven campaigns and high-converting ASINs.
- Prioritize Deal ASINs: Make sure your strongest Prime Day offers have enough visibility.
- Check budget constraints: Don’t let your best campaigns run out of budget during peak traffic.
- Optimize bids selectively: Push high-performing keywords and placements, but avoid blindly increasing bids.
- Leverage Video: Review Sponsored Product Video and Sponsored Brand Video Adjustment to capture additional visibility.
- Watch inventory: Avoid aggressively scaling products with limited stock.
- Monitor performance: Keep an eye on spend, CPC, CVR, ACOS/ROAS and sales throughout the 48 hours.
- Post-Prime Day: Identify what gained momentum and retain the campaigns that continue to perform.
Prime Day isn’t about spending more.
It’s about putting more spend behind the right opportunities.
#amazonads #amazonadvertising #primeday #amazon #amazonppc