Amazon Case Study - From $0 to $675K+ in 90 Days : We recently onboarded a brand
By Pratyay Amritt · February 10, 2026 · Curated by George's Blog
Amazon Case Study - From $0 to $675K+ in 90 Days :
We recently onboarded a brand that was completely new to Amazon.
No listings momentum. No advertising. No historical data.
The goal: Launch aggressively in Q4 and build visibility fast - without losing control over efficiency.
Strategy We Implemented:
Instead of waiting for organic ranking, we focused on visibility first → conversion later.
Phase 1 - Maximum Exposure (Top Funnel)
- Heavy Sponsored Products keyword harvesting
- Category + competitor targeting
- Sponsored Brands & Video for PDP traffic
- Broad match + auto campaigns to collect data
- High impression share on relevant search terms
Phase 2 - Optimization & Scaling
- Search term isolation into exact campaigns
- Bid segmentation by CVR
- Budget shift to proven converting targets
- PDP improvements aligned with search queries
Results :
November (Launch Month): $118,524.88 sales
December (Peak Season): $455,750.74 sales
January (Post-Q4 drop for most sellers): $101,285.14 sales
Total in ~90 days: $675K+ revenue
Important Insight :
70-75% of total sales came directly from Ads
This is expected for a new brand.
Organic growth follows paid visibility - not the other way around.
We also stayed within the client’s targeted TACOS framework while scaling.
What This Proves -
Many sellers try to:
“Go slow to stay profitable.”
But on Amazon launches:
> Slow = Invisible
> Invisible = No ranking
> No ranking = No brand
If you launch with a structured advertising strategy:
- You compress 12 months of growth into 3 months
- You control category positioning early
- You build organic rank faster (while competitors sleep)
Correct strategy + correct execution = predictable growth.
#amazonads #amazonppc #amazon #casestudy