Amazon just rolled out Sponsored Products Prompts and Sponsored Brands Prompts i
By Pratyay Amritt · March 12, 2026 · Curated by George's Blog
Amazon just rolled out Sponsored Products Prompts and Sponsored Brands Prompts in the U.S.
This new AI-powered feature turns your ads into a 24/7 virtual product expert.
Using Amazon’s first-party signals from:
• Product detail pages
• Brand Stores
• Campaign data
• Shopper behaviour
Amazon now surfaces relevant product insights during key decision moments in the shopping journey.
A few key things advertisers should know:
• Prompts were first introduced in open beta in November 2025
• Now moving to general availability in the U.S.
• Existing Sponsored Products and Sponsored Brands campaigns are automatically enrolled
• As it scales, prompts will be charged under the CPC bidding model
• Advertisers can review or pause prompts anytime in Ads Console
• A new Prompts report shows impressions, clicks, CTR, CPC, spend, sales, ACOS, ROAS, and orders.
Another clear signal that Amazon Ads is moving toward AI-driven shopping experiences.
Which also means your PDP and Brand Store content matter more than ever.
#amazonai #amazon #amazonppc #amazonprompt #rufus