Search Query Performance is now live in Vendor Central - along with expanded Sea
By Pratyay Amritt · February 21, 2026 · Curated by George's Blog
Search Query Performance is now live in Vendor Central - along with expanded Search Analytics tools that were previously limited on the Vendor side.
For Amazon Vendor brands, this unlocks:
• Deeper visibility into actual search terms.
• Better alignment between retail and advertising.
• Clearer understanding of branded demand capture.
• Stronger data for incremental growth decisions.
The brands that truly understand search intent win digital shelf space.
And now, Vendor teams finally have the first-party data needed to connect shopper behaviour with spend strategy
#vendorcentral #amazon #amazonvendor #amazonads