As I do every year, I went through Day 1 of Amazon Accelerate and put the announ
By Mansour Norouzi · September 25, 2026 · Curated by George's Blog
As I do every year, I went through Day 1 of Amazon Accelerate and put the announcements in one place.
I covered 17 updates, with a short explanation of each one and a link to the exact moment Amazon discussed it.
My top three so far:
1️⃣ Selling Partner plugins for Claude
2️⃣ Seller Assistant automations
3️⃣ Seller Assistant becoming a business-wide agent
There’s a clear theme here: Amazon is moving from showing sellers information to helping them decide what to do next.
The full Day 1 guide is linked in the comments. I’ll add Day 2 after I’ve reviewed the session.
What are your favourites?