AI is going to be everywhere. That was never really in doubt.
By Mansour Norouzi · September 24, 2026 · Curated by George's Blog
AI is going to be everywhere. That was never really in doubt.
Now it's in Amazon's Custom Analytics.
You describe what you want to track. It builds the dashboard. I typed "create an executive dashboard" and got four tiles in seconds: a sales trend, units vs revenue, ASIN performance and inventory.
Pretty cool.
I think Custom Analytics has a lot of potential. It has almost every KPI you need, and even a few you won't find anywhere else in Seller Central.
❌ But one thing keeps me from using it every day.
No advertising metrics.
Amazon also shipped something we've all been asking for: Custom Metrics. You build your own formula out of the metrics they give you.
If ad data were in there, you could build TACOS in about ten seconds.
For now I'm stuck figuring out why my SQP CTR metric won't preview. (Screenshot 3. Yes, I see it too.)
📣 Accelerate is today. I'm curious whether ad data is on the list.