Every tool that swears it's "fully connected to Amazon" is lying to you a little
By Max Sigurdson-Scott · June 3, 2026 · Curated by George's Blog
Every tool that swears it's "fully connected to Amazon" is lying to you a little.
I run my Amazon business through Claude Code. It works using the SP-API and the Ads API: orders, listings, inventory, ad spend, the reports. I haven't opened those screens by hand in a long time.
That's about a third of the account.
The other two-thirds was never on an API. Not the SP-API or the Ads API. We mapped the whole surface in May. 95+ screens that live only in a browser tab. And it's not the throwaway stuff. It's where the money is:
• Coupons. Twelve clicks per ASIN, every single launch. No endpoint. Never had one.
• FBA reimbursements. The API shows you the lost units. It will not file the claim. So the money just sits there until a human opens the case.
• Brand-Tailored Promotions, Premium A+, IP complaints, SAFE-T, Account Health appeals. All of it. A tab and a person clicking.
So for years the deal was simple. Claude Code ran everything Amazon put on the API. The rest I clicked by hand. Me, a VA, doesn't matter who. Somebody's doing it by hand.
But.... that SUCKS.
Now, Claude Code can already poke at a browser with Puppeteer. I've done it. The catch: it spins up a separate, empty browser that isn't logged into anything, and it snaps the second Amazon moves a button or throws a login check. Scripting the whole Seller Central UI by hand, selector by selector, is its own part-time job.
Claude for Chrome is the same agent, pointed at YOUR browser. The one you're already logged into. It reads the page in front of you and clicks like you would, at human speed while you watch. "File a 20 percent coupon on these 6 ASINs, 500 each, start Monday." It opens the tab and walks the form, one ASIN at a time. (It won't touch your 2FA or a CAPTCHA, and you never hand it a password. Good.)
The one thing I won't let it run loose on: the writing. An Account Health appeal. The IP evidence. A plan of action. The agent types whatever I tell it. It does not get to decide what's worth saying. That part is still mine, and I'm in no rush to hand it over.
But the clicking? The twelve-clicks-per-ASIN, the reimbursement nobody filed, the promo I kept meaning to set up? Bye bye.
This week's Selling From the Beach deep dive is the whole stack, both API servers plus the Chrome agent, wired the way I run my own account.
Check it out here: https://lnkd.in/g-mixyPa