What if the search box you've been winning for 15 years just disappeared? Alexa
By Max Sigurdson-Scott · May 18, 2026 · Curated by George's Blog
What if the search box you've been winning for 15 years just disappeared?
Alexa (Rufus) is already writing paragraphs before any product loads. Google's AI Overview answers before the blue links. LLM Siri ships with upcoming iPhones...
Now picture your business in that world. What does your title do if nobody reads it. What does Sponsored Products do when there are two slots and not sixty. What were keywords ever actually buying you.
I don't love my answer to this one. Monday is me thinking it through out loud.
See you then.
https://lnkd.in/gbgawdKQ