The Selling From the Beach Newsletter has reached 5,000 Subscribers! Thank you s
By Max Sigurdson-Scott · April 30, 2026 · Curated by George's Blog
The Selling From the Beach Newsletter has reached 5,000 Subscribers!
Thank you so much to all our loyal readers! 🍻 check out the newsletter next Monday where we show you how to track keyword ranks w/o a software sub.
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This week's essay:
0.2x, 2x, 20x
What if we started thinking about our goals with a different order of magnitude? What would our lives look like?
Picture your Amazon business after a year of 0.2x thinking. Tightened ACoS. A/B tested three hero images. Negative-keyworded your branded campaigns. Margins up 5%. You feel productive. Year-end, you look the same as you did at the start, just with cleaner spreadsheets.
Now the 2x version. You opened Canada and the UK. Hired a VA. Launched four new SKUs. Making double the money. Still answering Seller Central messages at 11pm, still the bottleneck on every decision. Bigger job. Same job.
Now 20x. Different physics entirely. You dont get there by launching more SKUs, opening new marketplaces, or hiring another agency. Youd have to become a different kind of thing entirely. A brand people google by name the way they google Anker for chargers. A company big enough to get acquired for nine figures, the way Procter & Gamble bought Native deodorant in 2017. A business that has a life of its own once you step back from it.
A few weekends a year we flirt with 2x. We almost never sit with what 20x would actually require of us.
Here's a real life example like getting in shape: The 0.2x version is walking more and drinking water. The 2x version is a trainer, a meal plan, three gym sessions a week. The 20x version is redesigning the life that made you out of shape in the first place. The job that keeps you at a desk. The commute that kills your evenings. The friends you only see over beer. Same body, same goal. Three different bets on what the problem actually is.
Now try the thought experiment yourself right now.
Close your eyes and go.
Also in this week's issue: how to use PPC to drive organic rank (the placement secret), why the Supreme Court just unlocked $166 billion in tariff refunds, the real reason expat families leave Costa Rica, whether AWD auto-replenishment actually keeps you in stock, how threatening to cancel gets you $250 statement credits, and Amazon's complete tool atlas.
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