There is a Thai restaurant nowhere near my house that I think about all the time
By Max Sigurdson-Scott · March 1, 2026 · Curated by George's Blog
There is a Thai restaurant nowhere near my house that I think about all the time.
It is not trendy. It is not convenient. It is not even close. It is just really good food. I'd eat it out of a gutter. I'd inject it into my veins. I'd eat it even if Trump was a regular.
Every time someone asks for a recommendation, I mention it. Every time I am in that part of the city, I go out of my way to eat there.
You get it.
When I think about the lifetime value I am worth to them as customer, it is massive. And I never once compared prices or looked for alternatives. I bet they don't even care about LTV.
That is the long game Amazon sellers must be playing.
Most Amazon sellers optimize for the first purchase and stop there. They focus on rankings, conversion rate, and PPC efficiency. The sale happens. Mission accomplished. Then they go right back to paying for the next customer.
That is not ownership. That is renting. If you are spending twelve dollars in ads to get every single sale, forever, you do not have customers that last.
The sellers who win long term play a different game.
They build products people remember. They create experiences that feel intentional. They make it easy to reorder without searching again. They earn trust that carries over to the next product and the one after that.
That is where compounding lives.
A customer who remembers you buys again without clicking ads. They try adjacent products without hesitation. They tell other people without being asked. Over five years, that creates a completely different profit curve.
It's time we started creating products that are worth remembering. Inserts that tell people when to reorder, not beg for reviews. Follow ups that are helpful, not promotional. A brand voice that feels calm and reliable instead of desperate.
Most sellers ask how to lower ACoS. Let's do something different: build a product that doesn't need to know ACoS.
Discounts do not build memory. Rankings do not build memory. Being good enough that someone thinks of you later does.