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By Todd Hassenfelt · January 12, 2026 · Curated by George's Blog
Just quickly noticing that Amazon Rufus enhanced reply to it's own suggestions of setting up Subscribe & Save which back in November was not a productive CX with the quote "I can't directly set up your SnS...." (far left image). Now this month, Rufus is more helpful with a "I can help you set up a subscription....".
It even gives you a recommendation on how frequently to get the product based on your past ordering history.
The Steps to set up a subscription are relatively the same in both November and January, but the new enhanced reply is probably more likely that the user will see it and possibly make the decision to set up SnS.
Not trying to be first, just helping get info out to a few more people's feeds.