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By Prem Gupta · November 3, 2025 · Curated by George's Blog
Amazon has updated the Customer Journey Analytics dashboard to provide deeper customer insights for key products.
For each funnel, you can now analyze the top ASINs by clicking View Details at the ASIN level. Key metrics such as ATC and Purchase Rate are available, along with options to select different metrics for performance analysis using interactive graphs.
You can also explore ASIN-level search trends to identify top keywords based on impressions. The dashboard additionally offers demographic insights, showing how customers for a specific ASIN are distributed by age range, gender, education level, and more.
This enhanced dashboard combines multiple existing dashboards into one unified view, making it much easier to understand the customer journey at the product level.
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