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By Prem Gupta · November 17, 2025 · Curated by George's Blog
Sponsored Products Video Campaigns
Sponsored Products Video (SPV) is a new ad format that allows advertisers to upload 1–5 product feature videos per product, paired with descriptive text for each feature.
Shoppers will see up to 3 video thumbnails showing the most relevant product features based on their search query and browsing history.
The videos are integrated within existing SP campaigns, enabling a seamless setup and ad experience without creating entirely new campaign types.
The format gives advertisers the ability to apply bid adjustments specifically for video placements, increasing the likelihood of video ads being served.
Early testing shows campaigns using this video format saw a 9 % uplift in CTR compared to campaigns without video, and for shoppers who watched longer than 5 seconds, CTR increased by eight-fold.
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