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By Prem Gupta · November 24, 2025 · Curated by George's Blog
SD auto campaign is available when you select the optimization strategy as “Conversion.” Amazon gives you the option of optimized targeting.
Optimized targeting uses machine learning and shopper signals to show your ads to customers who are most likely to purchase your products. Amazon automatically adjusts your audience to maximize results.
You can combine this with manual targeting as well by selecting your desired audiences or targeting options. Currently, it is in beta and may be rolled out to all accounts soon.
#amazon #amazonadvertising #amazonads