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By Prem Gupta · February 21, 2025 · Curated by George's Blog
Amazon’s new business placements are proving to be more profitable than other placements. Since their launch in December, we have been testing these placements by increasing the placement % across 50 campaigns.The results of this experiment have been remarkable as business placements have outperformed all others. They have achieved a conversion rate of 37% and a ROAS of $5.9, significantly higher than other placements. Additionally, 99% of the campaigns have maintained an ACOS within the target.If you haven’t implemented business placements yet, now is the time! Test them in your accounts and optimize regularly based on trends over 3–4 days. Start with a dynamic down or fixed bids strategy, and then adjust placement % and bidding strategies based on the data.hashtag#amazon hashtag#amazonadvertising hashtag#amazonads