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By Snehil Shreya · September 19, 2025 · Curated by George's Blog
You can now target your AMC audiences directly inside SD.
This opens up a lot of possibilities. Until now, AMC audiences felt a bit disconnected, you could build them, but activating them was not always simple. With this update, the process becomes much more practical.
From a strategy point of view, here is where I see real value:
1. You can bring back high value customers who purchased once but did not reorder.
2. You can target shoppers who viewed your products during Prime events but did not buy.
3. You can even go after audiences that engaged with a specific product line and push them to discover related items.
In short, instead of running broad SD targeting, you can get more focused and spend your budget on people who already showed intent.
This is the kind of update that actually helps advertisers sharpen performance, not just spend more.
How you are leveraging it, let me know.
#amazonads #amazon #amazonppc #amazonamc