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By Snehil Shreya · March 20, 2025 · Curated by George's Blog
I was auditing a brand’s yesterday and noticed that their Conversion Rate is just 1%, much lower than its category median (9%) and far behind the category top brands (21%). Why does CVR matter? Higher CVR= Lower ACOS More Conversions= Better Organic Rank Stronger CVR= Competitive EdgeSo, what’s causing the low CVR and how can you fix it? 1. Your listing isn’t convincing enough- If your product images are unclear or your bullet points don’t highlight the real benefits, shoppers won’t convert. You need to Use high quality images, A+ Content, and write USP of your brand.2. You’re targeting the wrong audience- If you are bidding on too low intent keywords, you’ll get traffic but not buyers. Focus on high intent long tail keywords that match what people are actually searching for.3. Your pricing and offers aren’t competitive- If your price is too high compared to competitors, shoppers will leave. In that case test discounts, coupons, or Prime Exclusive deals to boost conversions.4. Not Enough Reviews & Ratings- If you have very low rating & reviews then people will not trust you easily, try to enroll in vine program for the initial traction. If you’re getting clicks but not conversions, it’s time to check whether your listing is correct or not because it doesn't matter how aggressively you are spending, without proper PDP the conversion will take time to improve.hashtag#amazon hashtag#amazonads hashtag#amazonppc hashtag#amazonadvertising