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By Prem Gupta · September 14, 2025 · Curated by George's Blog
Amazon is continuously improving the Product Opportunity dashboards, and they have now added new insights and trend analysis for niches. You can explore options such as Demand Overview, Competition Overview, Differentiation Potential, and Momentum Tracker.
These insights and trends will help with brand forecasting, audits, deep dives, and daily optimizations.
Demand signals help forecast growth. Search volume and CVR trends show whether customers are only browsing or actually buying. For example, 297 searches today compared to 262 ninety days ago with a 6.7% CVR indicates steady buying intent.
Competition concentration reveals market power. When the top 5 products capture more than 90% of clicks, the niche is dominated by a few players rather than being fragmented. For example, in one category the top five own 95% of click share, making it tough for new brands.
Pricing and average selling price trends uncover customer tolerance. A rising average selling price combined with stable conversion suggests buyers are willing to pay more. For example, the average selling price increased from $30 to $47 while CVR held steady, which indicates potential for premium products.
Differentiation gaps reduce entry barriers. Low ratings, low review counts, or high OOS rates signal room for disruption. For example, a 15% OOS rate in the past quarter shows competitors are missing sales opportunities.
The momentum tracker highlights when to act. Comparing the last 90 days to the last 360 days reveals seasonal peaks or declining categories. For example, if search volume consistently spikes every September, it makes sense to plan launches in the 3rd and 4th quarter.
Saturation risk guides scaling decisions. High product count combined with declining conversion indicates oversupply. For example, when the number of sellers grew from 8 to 15 but CVR dropped from 10% to 6%, it became harder to scale profitably.
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