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By Jason Landro · August 19, 2024 · Curated by George's Blog
Too many brands fail to show their products in use on the digital shelfYes, most products have relatively obvious applicationsBut by showing your target audience using the product, you reinforce the buying decisionDog toys are a great example of thisSure, everyone knows what a dog toy is when they see itBut there are all different sizes and strenghts of dog toysBy showing the right sized dog with your toy, you reinforce which toy is right for a particular dog for consumersThat's what our team did in this photo shoot for Petmate last monthThere are smaller toys for the small dogs and larget toys and throwers for the large dogsPersonally, I'm in love with the content from this shoot....it's incredibleP.S. I'm posting pet-related content all week in honor of my late dog CharleyBut our other dog Tippy is obsessed with Chuck-it! He's been super depressed that he lost his best friend and life partner a week agoAnd our daily Chuck-it! sessions are one of the only things making him happy right nowSo thank you, Petmate, for making awesome productshashtag#ecommerce hashtag#creativeagency hashtag#digitalcontent