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By Jason Landro · August 3, 2025 · Curated by George's Blog
Here’s 3 reasons why you must regularly track your market share on Amazon…
1. If the category is growing at a faster rate than your brand, you’re falling behind
So what if you’re hitting your sales goals in this case?
You’re actually losing market share, which could be an existential crisis over time
But how would you know if you aren’t tracking the growth (or decline) of the category
Similarly, you might be flat or slightly down but category growth could be way down
If you’re not tracking category performance, then you’re probably freaking out when you shouldn’t be
In fact, you might wrongly change your strategy if you aren’t tracking market share
2. You need to be able to benchmark to your competitors to make appropriate changes
Hitting your sales goals is only one part of the equation
If your competitors are taking share from you, then you need to adjust your marketing strategy or product strategy or both
Otherwise, you are prioritizing short-term results (sales goals) over the long-term health of the brand/company
3. If you’re gaining share, you need to know to double down
How would you know whether you’re gaining share if you aren’t tracking it?
If you’re marketing strategy and execution is working and resulting in share gains, you likely want to be more aggressive as long as you have the inventory to support the growth and there is more to capture
In essence, focusing on sales goals and not measuring market share is like trying to lose a ton of weight but only focusing on diet or exercise, not both, which is just short changing yourself
We track market share and category performance for all our managed service client partners.
It’s a core part of our QBR process where we reevaluate our marketing strategies
If you’re working with an agency who isn’t tracking and reporting on market share, it might be time to reevaluate
#amazonvendor #amazonsellers #amazonadvertising