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By Jason Landro · September 22, 2025 · Curated by George's Blog
You’re overspending on branded search on Amazon if you aren’t measuring branded purchase share.
Amazon actually provides you with branded purchase share data
It’s contained in the search query performance report at the keyword level for all brand registered sellers
There are relatively easy and kosher workarounds to get this data as a vendor
Once you’re measuring branded purchase share, you need to experiment with reducing branded spend to determine whether your branded purchase share decreases
If it does, you’re overspending.
Keep reducing until you see diminishing returns (i.e., branded purchase share drops)
If it doesn’t, try pushing spend up and see what happens
We automate measuring this for all our client partners—vendors and seller—through our iDerive platform
We surface branded purchase share right in our platform
If you’re not approaching measuring your branded spend this way, I strongly urge you to try this
You won’t regret it
If you have an agency managing your Amazon ads and they aren’t doing this, they aren’t following best practices…it’s as simple as that
Don’t hesitate to reach out to Nectar or me if you have questions, including if you’re a vendor that wants SQP data
#amazonads #amazonadvertising #amazonvendor