Yesterday, I had the opportunity to present at Amazon GGS Holiday Summit in LA.
By Kentonsnyder · October 15, 2026 · Curated by George's Blog
Yesterday, I had the opportunity to present at Amazon GGS Holiday Summit in LA.
We talked all about how to best use AMC, specifically bid boosting, to better target your advertising strategy around shoppers who are likely to purchase from your brand.
Amazon is making bid boosting even more powerful this Q4, with the ability to now bid on up to 10 different audiances.
It's always great to connect with brand operators and understand how they are thinking about implementing tools such as AMC.