Do you have questions you struggle to ask Amazon Marketing Cloud? Soon, you will
By Kentonsnyder · October 3, 2026 · Curated by George's Blog
Do you have questions you struggle to ask Amazon Marketing Cloud?
Soon, you will be able to ask them in plain english.
One of the under the radar announcements at Amazon UnBoxed was the launch of AMC expert skills via the Ads MCP, allowing advertisers to ask natural language questions, and get a custom AMC query in return.
That means questions like
- What is the LTV of customers that bought during Prime Day
- Which DSP supply source gives the best NTB%
- Which audience segments have the best repeat purchase rates
and much more will all be made available.
I believe this will be one of the most valuable launches for advertisers from Amazon in a while. AMC provides powerful dataset, but has always been too technical for many brands. Now, AMC will be easier to use then ever.