Just because you can, does NOT mean you should. With DSP now "one click away", I
By Destaney Wishon · October 14, 2026 · Curated by George's Blog
Just because you can, does NOT mean you should.
With DSP now "one click away", I would caution brands on their approach to upper funnel.
The most disruptive brands in ecommerce all do one thing INCREDIBLY well - They have perfected their audience-creative fit.
Take Grüns for example, do you know how many Grüns ads I have been served for their new product launch?
And do you know how many scroll stopping creatives I have seen?
MULTIPLE.
Each time the ad is served to me on a platter with copy highlighting my exact problem.
"Can't focus?"
"Anti-Lazy gummies?"
"Adderall? Nah, mushrooms"
I mean seriously, scroll their Meta ads library if you don't believe me.
I found over 1,000 different ad examples.
All with the perfect combination of unique creative + unique audience.
An easy button can help you scale spend, but the right audience creative fit is what scales brands.