๐ FULFILLMENT HAS TO GET FROM POINT A TO POINT B. OR DOES IT? Edition #03 of FU
By Chrisaperry ยท October 14, 2026 ยท Curated by George's Blog
๐ FULFILLMENT HAS TO GET FROM POINT A TO POINT B. OR DOES IT?
Edition #03 of FUL-FAIL-MENTโข is here, and weโre moving to the third of The 7 Ps of Omnichannel Fulfillmentโข... PATH.
Which way does it go? Forward? Backward? In circles? What if we moved the shopper instead? Relocated the entire house? Lived at the store? Or skipped delivery altogether?
Apparently, getting products to shoppers is optional when you can just move the shoppers to the products.
๐ Check out PATH / FUL-FAIL-MENTโข #03 below for nine more fulfillment models absolutely nobody asked for.
And stay tuned next week. PAYLOAD: What moves? is up next.
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