🎄 2026 HOLIDAY EDITION AMAZON PDP FINALISTS: After assessing 100s of nominated
By Chrisaperry · November 10, 2026 · Curated by George's Blog
🎄 2026 HOLIDAY EDITION AMAZON PDP FINALISTS: After assessing 100s of nominated and top-selling PDPs from the leading brands across all product categories leveraging 6 different criteria, we faced the challenging task of shortlisting our 10 ENDCAPS™ 2026 Special Holiday Edition PDP Finalists for each of Amazon US, Amazon UK, Amazon Canada, Walmart US and Target US.
Today, were honored to recognize our 30 Amazon PDP Finalists across 3 markets:
AMAZON US FINALISTS
✨ Scotch-Brite by 3M
✨ Biotrue by Bausch + Lomb
✨ Aquaphor by Beiersdorf
✨ Zicam by Church & Dwight Co., Inc.
✨ EltaMD by Colgate-Palmolive
✨ Biore by Kao
✨ Jergens by Kao
✨ Neutrogena by Kenvue
✨ Dulcolax by Opella
✨ Enfamil by Reckitt
AMAZON UK FINALISTS
✨ Berocca by Bayer
✨ Lily's Kitchen by Lily's Kitchen
✨ Purina One by Nestlé Purina PetCare Europe
✨ Method by SC Johnson Lifestyle Brands
✨ Sudocrem by Teva Pharmaceuticals
✨ Comfort by Unilever
✨ Domestos by Unilever
✨ Mini Brands by ZURU
✨ Fuggler by ZURU
✨ Rascals by ZURU Edge
AMAZON CANADA FINALISTS
✨ Scotch by 3M
✨ Lumify by Bausch + Lomb
✨ Britax by Britax Child Safety
✨ Arm & Hammer by Church & Dwight
✨ Covergirl by Coty
✨ Tylenol by Kenvue
✨ Viva by Kimberly-Clark
✨ Gaviscon by Prestige Consumer Healthcare
✨ Olay by Procter & Gamble
✨ The Fox Tan by The Fox Tan
Well also recognize our finalists at Walmart and Target later today.
🎩 Our hats are off to the amazing brand and agency teams behind these PDPs!
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⁉️ NEXT STEPS? Our panel of amazing industry expert judges are now reviewing the PDP finalists to select the top best-in-class PDP Award winners by retailer.
Huge thanks my fellow 2026 Holiday jury members: Lauren Livak Gilbert, Jehan Hamedi, Todd Hassenfelt, Oliver Bradley, Amanda Wolff, Dale Calvert and Oskar Kaszubski!
Thanks to our awards partners at The Digital Shelf Institute, Vizit, Neem, Montclairity and firstmovr!
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🗓️ AWARDS & INSIGHTS? Join our 2026 Holiday Awards & Insights Summit THIS Thursday, Nov 12 where we'll announce the Best-In-Class PDPs selected from our finalists, but also discuss WHY they're winning, which categories are winning vs. others and how your PDPs can be best-in-class, too!
👉 Register for FREE today: https://lnkd.in/g--N2w7g
🎁 Anyone who registers will also receive our ENDCAPS™ 2026 Holiday PDP Playbook with the latest best practices, examples and levers you can pull to take your PDPs to the next level.
Even the PDP finalists, awesome as they are, have things they can do better too.
The best leaders are learners. Let's learn together!
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🎉And don't worry if you missed it. Your moment will return with upcoming awards programs in 2027!
#ecommerce #digitalcommerce #omnichannel #retail #digitalshelf #pdp #amazon #cpg #ENDCAPS