π π― πͺπ ππ₯π πͺπππ§ πͺπ ππ’. ππ‘π πͺπ ππ’ πͺπππ§ πͺπ π πππ¦π¨οΏ½
By Chrisaperry Β· November 3, 2026 Β· Curated by George's Blog
π π― πͺπ ππ₯π πͺπππ§ πͺπ ππ’. ππ‘π πͺπ ππ’ πͺπππ§ πͺπ π πππ¦π¨π₯π. When I started reviewing the new How to Measure Success in the New Age of Commerce report from Profitero+ and The Digital Shelf Institute, it was music to my ears. πΆ And yes, I did start singing.
Why? Because it reinforces something we've been teaching (and probably preaching to anyone who will listen!) at firstmovr for years.
You need BOTH leading AND lagging metrics to understand and improve business performance.
Too often, organizations get caught up measuring everything they CAN measure without connecting those metrics to what they're actually trying to ACHIEVE. That's why I love the framework below.
π― START WITH THE NORTH STAR: What business outcomes are we ultimately trying to drive? Market share, growth, penetration. These are our LAGGING indicators of success.
π UNDERSTAND THE BUSINESS DRIVERS: Traffic, conversion and average order value help us diagnose what's contributing to those outcomes.
π οΈ FOCUS ON WHAT WE CAN CONTROL: Assortment, availability, search, content, pricing, ratings, retail media and now AI visibility. These are the LEADING indicators and performance levers we can actually influence.
We don't more dashboards, more KPIs or more data. We need to connect what we're DOING to what's WORKING.
And as commerce expands from the physical shelf to the digital shelf to the agentic shelf, that connection is CRITICAL.
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I'm excited to host our very own Todd Hassenfelt, as well as Owen L. Powers from Profitero+ and Lauren Livak Gilbert from the Digital Shelf Institute NEXT TUESDAY for a free global webinar exploring this updated framework and what it means for CPG brands.
π― HOW TO MEASURE SUCCESS IN THE NEW AGE OF COMMERCE
π Tuesday, November 10 | 9β10 AM ET / 3β4 PM CET
π REGISTER FREE: https://lnkd.in/gzE-PxCQ
π DOWNLOAD THE REPORT: https://lnkd.in/epPMFVcS
#DigitalShelf #CommerceMeasurement #KPIs #AgenticCommerce #Omnichannel #CPG #firstmovr