🎅 THESE PDPs MADE THE NICE LIST! At today’s ENDCAPS™ 2026 Holiday Edition Award
By Chrisaperry · November 13, 2026 · Curated by George's Blog
🎅 THESE PDPs MADE THE NICE LIST! At today’s ENDCAPS™ 2026 Holiday Edition Awards & Insights Summit, we crowned our 10 Best-In-Class PDP Award Winners, selected by our judges from this week’s finalists.
Along the way, we unpacked what made these pages stand out and the practical lessons brands can use to improve their own digital shelf.
Congratulations to our winners and the incredible brand and agency teams behind them!
AMAZON US
🏆 Neutrogena by Kenvue
🏆 Biotrue by Bausch + Lomb
AMAZON UK
🏆 Comfort by Unilever
🏆 Sudocrem by Teva Pharmaceuticals
AMAZON CA
🏆 Scotch by 3M
🏆 Arm & Hammer by Church & Dwight Co., Inc.
WALMART
🏆 Dulcolax by Opella
🏆 Enfamil by Reckitt
TARGET
🏆 Scotch by 3M
🏆 Hero Cosmetics by Church & Dwight Co., Inc.
For PDP Finalists, all associated team members and agency partners will receive individual digital certification badges.
For Best-In-Class PDP Award Winners, each manufacturer team will receive one physical ENDCAPS™ award and all associated team members and agency partners will receive individual digital certification badges.
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🙏 HUGE thanks to my 2026 Holiday Awards panel of fellow judges: Lauren Livak Gilbert, Jehan Hamedi, Todd Hassenfelt, Dale Calvert, Oliver Bradley, Amanda Wolff and Oskar Kaszubski as well as our partners The Digital Shelf Institute, Vizit, Neem, Montclairity and firstmovr. We sincerely appreciate their time, thought leadership and dedication to continuous improvement.
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😟 If you missed it, don't worry! You can access the summit recording, as well as our 2026 Holiday Edition Playbook here: https://lnkd.in/gN-Z-Vkf
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🎉And don't worry if you missed it. Your moment will return with upcoming awards programs in 2027!
The best leaders are learners. Let's learn together!
#ecommerce #digitalcommerce #omnichannel #retail #digitalshelf #pdp #amazon #walmart #target #cpg