Amazon just gave its advertisers a seat inside ChatGPT. And for good reason!
By Laura Meyer · September 15, 2026 · Curated by George's Blog
Amazon just gave its advertisers a seat inside ChatGPT. And for good reason!
Lauren Johnson's reporting for ADWEEK last week broke down the new Amazon-OpenAI ad partnership and it lines up exactly with what we've been seeing in our own research all year.
In our 2026 AI Shopping Report, we found 50.9% of AI-researched purchases still transact on Amazon, compared to just 7.8% on brand DTC sites. Amazon isn't chasing ChatGPT's traffic with this deal. It's monetizing it and allowing for closed loop attribuition for marketers.
We surveyed consumers on how AI is reshaping the path to purchase, AI's "veto power" over products, brand-switching behavior, and what it takes for a brand to stay visible when an algorithm is doing the shopping for your customer.
Download the full report: https://lnkd.in/e9XntDzQ
#RetailMedia #AmazonAds #Ecommerce #AIShopping