Sponsored Display isn't one strategy.
By Anthony Nguyen 🟢 · July 16, 2026 · Curated by George's Blog
Sponsored Display isn't one strategy.
It's two completely different plays. And most sellers either run one or confuse both.
Remarketing (defense), Re-engage people who already interacted with YOUR product:
- Views remarketing: 7/14/30/60/90 day lookback
- Purchases remarketing: up to 365 days
- Scope: exact product OR similar products
Conquest (offense), Target people engaging with COMPETITORS:
- Amazon in-market audiences (actively shopping your category)
- Lifestyle audiences (match demographic profiles)
- Competitor ASIN targeting (show up on their pages)
AdsCrafted manages both with full control over lookback windows, scope, and audience segments.
Run them together and you create a flywheel: conquest brings new eyeballs, remarketing converts the ones who didn't buy first visit.
Pro tip from running this for sellers: 7-day views remarketing has the highest CVR. 365-day purchase remarketing builds your repeat buyer base. Different windows, different goals. Most sellers set 30 days for everything and wonder why performance is flat.
Build your SD strategy at adscrafted.com