63.1% of US consumers have used AI for product research, up from 49% a year ago.
By Laura Meyer · July 16, 2026 · Curated by George's Blog
63.1% of US consumers have used AI for product research, up from 49% a year ago.
The bigger story: 50.9% of AI shoppers have abandoned a purchase after an AI assistant raised concerns.
EMARKETER just featured Envision Horizons latest consumer research on this shift. Two more numbers worth knowing:
→ 79% of AI shoppers have switched brands because of an AI recommendation → 51% of AI-researched purchases still close on Amazon
That second stat is why we built what we're announcing today.
AI Visibility Tracking is now live in myHorizons, a value-added service for our clients. Our team and clients can now see where and when their brand shows up in ChatGPT, Gemini, Claude, and Perplexity, and benchmark that visibility against competitors.
If half of AI-influenced purchases transact on Amazon, AI isn't a separate channel. It's the top of the Amazon funnel. And you can't optimize a funnel you can't see.
Full EMARKETER article: https://lnkd.in/eps53zRa
#AmazonAdvertising #RetailMedia #EcommerceStrategy #AIShopping #myHorizons