A 15% return rate isn't just a cost problem.
By Anthony Nguyen 🟢 · July 13, 2026 · Curated by George's Blog
A 15% return rate isn't just a cost problem.
It's a signal. And most sellers ignore it.
AdsCrafted's Returns Analysis pulls your FBA return data and breaks it down:
- Returns by reason, "Not as described" = listing problem. "Defective" = QC problem. "No longer needed" = impulse buy (maybe fine).
- Returns by disposition, sellable vs. damaged vs. customer-damaged
- Top 10 ASINs with per-ASIN reason breakdown
- Returns by status, what's been refunded vs. pending
30-day default, up to 90 days of history.
One seller I worked with had a hero SKU getting hammered with "Not as described" returns. Turns out their listing photos showed a matte finish, but the product was glossy. Quick listing fix. Return rate dropped 40% in 3 weeks.
If your copy overpromises, no amount of ad spend fixes it. Fix the listing before scaling the traffic.
Analyze your returns at adscrafted.com