"Is my campaign structure good?"
By Anthony Nguyen 🟢 · July 7, 2026 · Curated by George's Blog
"Is my campaign structure good?"
Most sellers can't answer this objectively. So I made something that can.
AdsCrafted checks 12 specific best practices across SP, SB, and SD:
1. Naming conventions followed
2. Portfolio assignment (not floating loose)
3. Bidding strategy appropriate for goal
4. Multiple ad groups used properly
5. Match types not mixed in same ad group
6. Ad groups not overstuffed (keyword bloat)
7. No empty campaigns burning budget
8. Placement modifiers set (not left at 0%)
9. No extreme placement modifiers (900% with no data)
10. Negative keyword isolation between campaigns
11. Multiple product ads per ad group
12. Budget utilization healthy
Returns a 0-100 structure score with severity-ranked findings and the exact tool to fix each issue.
One seller ran this and found 40% of their campaigns had mixed match types in the same ad group. No wonder their ACoS was erratic.
Run it quarterly. Fix the red items. Watch efficiency climb.
Score your structure at adscrafted.com