If you're a Director of E-Commerce trying to show up on AI shopping platforms, t
By Toddpie · July 7, 2026 · Curated by George's Blog
If you're a Director of E-Commerce trying to show up on AI shopping platforms, the first thing I'd tell you to fix is your product data.
I know. It sounds boring. It is a bit of a blanket statement and overused in some ways. But it is really true.
I talk to e-commerce operators every week who want the big AI strategy. When I audit their catalog, the gap is always the same.
Go audit your PDPs, your listings, and make sure you are adding as many attributes and filling out every selection as completely as possible.
That is the simplest, lowest-hanging fruit, and probably the largest impact thing you can do.
ChatGPT is building context about your product. What it is, who it is for, whether it can confidently recommend it. If your data does not provide that context, you do not show up.
You do not need a bigger strategy. You need to do the boring work this week.