I was 25, with my twin brother, watching checkout notifications fire nonstop on
By Toddpie · June 23, 2026 · Curated by George's Blog
I was 25, with my twin brother, watching checkout notifications fire nonstop on my laptop. We had no idea that a Swedish princess was involved.
I'd imported bracelets from Brazil. My girlfriend at the time wanted one and couldn't find it in the States. So I found a supplier, built a site, started selling.
Then the princess of Sweden wore a similar one at her wedding. A Swedish newspaper ran a story.. and linked to my site.
That morning, the cash register sound didn't stop.
My brother and I looked at each other: "We're going to be rich!"
That day I learned that distribution can explode from a single trust signal you never controlled. One association with someone your buyers already trust and the whole machine goes sideways (in the best way).
Same thing happens on ChatGPT.
The agents surfacing products today run on what's already in the ecosystem: editorial mentions, review patterns, product data that's complete enough to be taken seriously.
You don't control the princess. But you can control whether your product is positioned to catch what comes after she wears it.