You might be bidding against yourself right now.
By Anthony Nguyen 🟢 · July 1, 2026 · Curated by George's Blog
You might be bidding against yourself right now.
Same keyword. Three campaigns. All competing in the same auction.
Amazon loves this. You're paying more, and they don't have to tell you.
AdsCrafted's Duplicate Targets tool:
- Normalizes keywords (strips stop words, applies stemming) to catch near-duplicates
- Scans across all campaigns and ad groups
- Shows performance comparison across each instance
- Exports an Excel report sorted by wasted overlap
"running shoes for men" in Campaign A at $1.50 bid and "men's running shoes" in Campaign B at $2.00? That's you competing with yourself.
We ran this for a seller with 80+ campaigns. Found 200+ duplicate targets. They consolidated and saw CPC drop 18% in two weeks.
Kill the underperformers. Stop inflating your own CPCs. Run it monthly. 30-day lookback default. Filter by specific campaigns if needed.
Find your duplicates at adscrafted.com