Prime Day is done. Four days, across our client accounts.
By Mansour Norouzi · June 30, 2026 · Curated by George's Blog
Prime Day is done. Four days, across our client accounts.
A quick read while it's fresh.
Revenue lifted 66% over the prior 30 days. Last year that same event lifted 81%.
So last year was stronger. The spike is getting a little smaller.
But here's the call we made this year.
Last year, Day 4 surprised us. Revenue jumped back up, second only to Day 1. The easy move was to pour more spend into Day 4 this time.
We dug into why it happened first.
It wasn't new traffic. Sessions on Day 4 were actually lower than the days before. It was conversion. People who added to cart earlier came back and checked out in a last-day rush.
That demand was already there. More spend would not have bought it.
So we held Day 4 spend flat with Day 3. No ramp.
And the shape held. Day 4 still landed as the second highest day, above Day 2 and Day 3, same as last year.
The demand showed up on its own. The decision was right.
One caveat. These numbers will still move a bit. Returns and attribution take days to settle, and we've seen that before. So treat this as the early read.
do you see the same trend?