Most "AI audits" I've seen lately work like this. Export the bulksheets. Drop it
By Mansour Norouzi · October 6, 2026 · Curated by George's Blog
Most "AI audits" I've seen lately work like this.
Export the bulksheets. Drop it into ChatGPT or Claude. Ask for recommendations.
It sounds smart. It's usually wrong.
Here's what I keep seeing:
❌ They add up every search term across the account and call the total "wasted spend." But the same search term can lose money on one product and be your best converter on another.
❌ They flag any search term with 0 sales as waste. They don't look at which product it is, or how many clicks that product usually needs before it sells.
5 clicks and no sale on a product that converts at 5%? That isn't waste. There just isn't enough data yet.
AI reads the numbers and gives you a confident answer. It doesn't know what it's looking at.
We don't do that.
Every check runs product by product, and clicks are judged against that product's own conversion rate. It's the same logic our team uses on the accounts we manage.
It looks at three things:
🔻 Search terms with enough clicks to call them waste
📈 Converting search terms with no exact, phrase, broad match keyword
🏷️ Branded traffic hiding inside your non-branded numbers
Every finding points to the exact row in your bulksheet, so you can check it yourself.
✅ The link is in the comments⬇️
Upload your bulksheets and your product info.
Get your audit in about 5 minutes.
Then act on it. It's free, and there's no sales call. (US accounts for now.)