Cleaning up a bloated Amazon account scares most brands.
By Elizabeth Greene · June 25, 2026 · Curated by George's Blog
Cleaning up a bloated Amazon account scares most brands.
And honestly?
It should.
Because cutting spend is easy.
Cutting the right spend is where brands either fix the account…
Or light their sales on fire.
The biggest fear is always the same:
“What if we cut the wrong keywords and sales drop?”
That is why we clean from the bottom up.
First, we find the targets with zero or near-zero sales impact.
The keywords spending money.
Taking budget.
Adding noise.
But doing almost nothing for revenue.
Those go first.
We do not touch what is working until we fully understand why it is working.
Recently, we took a supplement brand from 29% TACoS to 11% in two weeks.
Their CPCs were around $4.
Spend was scattered across hundreds of targets that had no business being in the account.
The waste was obvious.
So we got aggressive.
And sales did not drop.
Now, in month two, the brand is pacing toward 20–30% year-over-year growth.
Why?
Because we protected the keywords that were actually doing work.
Strong conversion rates.
Real search volume.
Actual sales impact.
Those stayed.
The cleanup happened around them.
At the same time, we were not just cutting.
We were repositioning.
Moving spend into exact match keywords that could actually build rank.
That is the part most brands miss.
Cleanup is not just about spending less.
It is about making every dollar work harder.
The reason brands stay stuck with high TACoS is not because they cannot cut.
It is because they cut the wrong things.
Sales dip.
They panic.
They add the spend back.
And the account goes right back to being a swamp.
Start from the bottom of the sales impact stack.
Protect what works.
Cut what does not.
Then rebuild the foundation around keywords that can actually move the business.
That is how you lower TACoS without choking growth.