If the search terms picking up that additional spend include your brand name or
By Elizabeth Greene · September 29, 2026 · Curated by George's Blog
If the search terms picking up that additional spend include your brand name or your brand name misspelled, you paid more to reach people who were already typing your name into the search bar, at a higher price.
Doubled the budget for a month, sales went up, and now the conclusion is that there's more demand out there and the product can take more spend.
Look at what the extra money actually bought.
Amazon's algorithm keeps getting the same signal it already had.
The positive signals that help you rank on the terms you actually need stay where they were.
A test that tells you something isolates non-branded terms and then measures whether orders on those terms moved, on targets you've checked for search volume.
Anyone can make total ad sales move.
If the test included branded, honestly, you tested how much more Amazon will charge you for the customers you already had.