"Should I bid higher on Top of Search?"
By Anthony Nguyen 🟢 · June 14, 2026 · Curated by George's Blog
"Should I bid higher on Top of Search?"
Wrong question. The right question: by how much, relative to Product Page and Rest of Search?
I've seen sellers crank Top of Search to 300% with zero data to back it up. That's not a strategy. That's a wish.
AdsCrafted's Bulk Placement Optimizer uses two modes:
Rank Mode, Best-converting placement gets your anchor modifier (default 100%). Others get proportionally less based on their CVR ratio. Product Page gets throttled if its ACoS exceeds your target x 1.5.
Profitability Mode, Each placement independently optimized toward your target ACoS using revenue-per-click math. No anchor. Pure ROI.
Both use a damping factor (default 0.5), each run closes half the gap to ideal. No drastic swings. Gradual convergence.
Covers all 4 placements: Top of Search, Product Page, Rest of Search, and Amazon Business. Maximum modifier: 900%. Date range up to 60 days. Runs across all your campaigns at once.
Stop guessing placement bids. Let the math decide.
Optimize your placements at adscrafted.com