It's a common sight on Amazon: a product with the coveted 'Amazon's Choice' badg
By Anthony Nguyen 🟢 · April 30, 2026 · Curated by George's Blog
It's a common sight on Amazon: a product with the coveted 'Amazon's Choice' badge.
But how is it earned, and more importantly, is it solely based on merit?
We dug into the dog bed market to find out.
-> The analysis of product listings and their daily trends reveals a fascinating, yet revealing, strategy employed by sellers.
It's not just about having a great product and high ratings.
-> We observed a direct correlation between price fluctuations and the acquisition, and sometimes loss, of the 'Amazon's Choice' badge.
-> Sellers are strategically adjusting prices – spiking them to achieve the badge, and then dropping them when it's lost to try and regain it.
This highlights how pricing plays a critical role in visibility and perceived authority on the platform.
This isn't just about a badge; it's a strategic dance with Amazon's algorithm.
It underscores the importance of understanding the levers you can pull beyond just product quality.
For Amazon sellers, this means price isn't just a number – it's a powerful tool for influencing performance and driving organic sales.
Mastering these dynamics is key to maximizing profits and gaining that crucial control over your PPC.
At AdsCrafted, we help you master these principles to automate your success.